Expertise: International Sales Expansion & Business Development, Foreign Direct Investment, Partnership Management, Branding Strategy, Strategic Business Planning
Languages: English, German, Spanish

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Sandy Palaniappan


Since joining OUINO Consulting in July 2016, Sandy manages client accounts consisting of companies from Europe, Asia, and South America, throughout their expansion into the U.S. market. She leads marketing and sales development projects as well as FDI (Foreign Direct Investment) services to government institutions. In recognition of her outstanding contributions and strategic vision, Sandy ascended to the position of Partner at OUINO Consulting in June 2022, aligning forces with Bruno Tateossian to steer the company towards new horizons of success.

Prior to joining OUINO Consulting, Sandy worked as a Consultant for the German American Chamber of Commerce of the Southern US, Inc. in Houston, Texas. There she promoted bilateral trade between Germany and the United States by organizing international trade missions that were funded by the German Federal Ministry of Economics and Technology (BMWi).

Sandy’s international expertise is underpinned by a rich multicultural background and extensive global experience, having lived, worked, and studied in Germany, the Netherlands, Spain, Mexico, and the USA. She is an alumna of distinguished academic institutions, holding a B.B.A. in International Business from the Netherlands, alongside a B.B.A. in General Business Management from Eastern Kentucky University, Richmond, KY, USA. This unique blend of international exposure and academic achievement equips Sandy with a profound understanding of global business dynamics, making her an invaluable asset to OUINO Consulting and its multinational clientele.